Each month, a Travel Advantage Network employee or department selects a charity to support and plans activities to help raise funds for that cause. Jennifer Ross, Account Administration Senior Specialist, chose Almost Heaven because her family adopted their dog Sadie through the organization.
“Almost Heaven has provided a safe haven for dogs that would typically be put down due to overcrowded shelters or because of their age. The money we raised will be used to purchase food and pay for veterinary visits for the dogs in the shelter,” said Ross.
Travel Advantage Network, a vacation accommodations program, dedicated its charitable fundraising efforts for the month of September to CancerFree KIDS, a non-profit Pediatric Cancer Research Alliance. CancerFree KIDS is dedicated to eradicate cancer as a life-threatening disease in children by funding promising research that might otherwise go unfunded.
Each month, a Travel Advantage Network employee or department selects a charity for the company to support and plans company activities and events to help raise funds for that cause. The Travel Advantage Network corporate marketing department chose to support CancerFree Kids for the month of September.
Having a regularly updated website for your charity is a must in today’s world. Add some social media aspects to the mix will help gain your supports’ trust by providing a place for conversations. To go above and beyond on that, give your charity a face and a human aspect.
How, you ask? By holding live online meet-and-greets. And don’t worry; there are many free tools out there for use so it will not cost any money to your charity. One of the biggest player is Google who is offering a product called “Hangout On Air” where you can broadcast live from your laptop to your supporters and interested parties.
Give this a try and take your online engagement to new levels!
Travel Advantage Network, a vacation accommodations program, dedicated its charitable fundraising efforts for the month of August to Mended Little Hearts of Greater Baltimore. Mended Little Hearts is a program of Mended Hearts Inc., a non-profit, volunteer-based organization that provides hope, help and healing to heart patients and their families.
Each month, a Travel Advantage Network employee selects a charity for the company to support and plans company activities and events to help raise funds for that cause. Flavia Oleniewski, web designer and developer, and Jennifer Ross, account administrator senior specialist, chose Mended Little Hearts because both of their sons were born with congenital heart defects.
To be successful online, a charity needs to engage a donor before, during, and after help is given. This strategy will make it easier for people to follow your charity and help convert casual donators to loyal participants.
In a recent article, charity: water was interviewed about how they find success online and the respond was simple: inspire people to help through social media, provide an easy platform for people to donate, and report back on the work the charity has done.
No matter how small or big a charity organization is, social media is easy to adapt and use. Then make sure you have a method to donate online. And lastly, follow up with reports on how the donated monies were put into good use. This strategy will provide credentials for your charity’s future.
Travel Advantage Network, a vacation accommodations program, has dedicated its charitable fundraising efforts for the month of July to the Emmaus Center. The Emmaus Center is also known as “a home away from homelessness” and provides a community for those living on the streets with provisions such as canned foods, meals, clothing, and counseling for mental and substance abuse issues.
To raise funds, employees participated in a 50/50 drawing and multiple pay- to-wear jeans days. Ogden also collected several bins of non-perishable foods and paper products to be donated to the Emmaus Center. These charitable efforts will provide supplies to those in need, as well as assist the Emmaus Center with funds for utility bills.
As more and more people are comfortable with paying for things online, is your charity making online donations available?
If the answer is no, you are missing out on a big market. Just like impulse purchases, when someone sees a commercial or a print ad for a charity, they may want to give right away, not wait a day to write a check and mail it in. Capturing this audience and the urge to donate immediately is crucial.
So where do you start? If your charity already has a website – then you one step ahead! Next, research large, well-known payment processing companies like Amazon, Google, and PayPal to see if you can use their technological know-how to run your online donations. There are also bigger charities that will lend you their payment processing powers. The key is to use a service that most people will recognize and therefore trust to give their credit card information to.
Every month has a theme and of course with every theme, there is a chance to generate some excitement to your charity. Plan ahead and create an event centering around the upcoming months to get the community excited and willing to help your charity out.
Here are a few examples of charities running with the Christmas in July theme:
Travel Advantage Network, a wholesale vacation company, spent the month of June raising money for a small, Maryland-based charity Alimayu Ministries Inc. (Alimayu). Founded in 2006 by Dawn Gatling, the Alimayu mission is to confront and share the message of healing with women who have suffered from sexual, physical and emotional abuse. The organization helps women through their journey so they can experience freedom from the negative effects of the abuse.
“It was an honor to support a local charity such as Alimayu who has a great vision and mission to help abused women. There is so much satisfaction in knowing that the money we raised will have a positive impact on Alimayu and the women it supports,” said Jennifer Cooper, Client Relations Coordinator.
When people think of charities, they may think of donating money or a walk event in a big city. Like other businesses, if you can think of a way to stand out, you stand to gain more attention, which can lead to higher returns. So the next time you want to create an event for your charity, think differently and try something new.
For example, a group of gamers will do what they enjoy AND raise money for charity. The group, called The Speed Gamers, will be holding an online gaming marathon where viewers can join and be entertained. Those who wish to donate can do so and can have special requests, like smashing a pie in the face of a volunteer during the gaming marathon. All is done in good fun and to help a charity.